How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes

Special How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes
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Newcastle players celebrate after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP Photo)
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Updated 20 March 2025
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How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes

How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes
  • NUFC was purchased by Saudi Arabia’s Public Investment Fund in October 2021, marking the start of a major turnaround for the club
  • Under head coach Eddie Howe, the English football side have avoided relegation and quickly become top Premier League contenders

DUBAI: For the majority of football fans, Jan. 22, 2021, is unlikely to be a date that sticks in their long-term memory. But for supporters of one club in particular, it is one that is laden with significance.

With just 15 minutes left of Newcastle United’s match against Leeds United at Elland Road, the score was 0-0. A miserable Premier League season looked set to continue for Eddie Howe’s team. 




Newcastle's head coach Eddie Howe lifts the trophy after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP)

Then up stepped Jonjo Shelvey to give Newcastle a priceless 1-0 victory. It is no exaggeration to say that the win instantly changed the complexion of the team’s season and with it the club’s trajectory.

Going into their 21st match of the league season, Newcastle United had found themselves with just one previous win, leaving them stuck in the relegation zone.

FASTFACTS

• Newcastle is a one-club city.

• Newcastle United’s Carabao Cup win was their first trophy in 55 years.

• Newcastle have won Four League titles and six FA Cups.

After the win at Leeds, however, Newcastle would embark on a run that would see them win five of their next six matches, and nine of the next 13. The team cruised to safety and ended the season in a comfortable 11th place.

Howe had conjured a miracle that barely seemed feasible just a few months earlier when he was tasked with turning around the club’s fortunes following their sale by long-time owner Mike Ashley.

On Sunday, as Howe, his team, and chairman Yasir Al-Rumayyan celebrated with delirious fans at Wembley after Newcastle defeated Liverpool 2-1 in the Carabao Cup final, those memories from just three years earlier must have seemed like a distant bad dream.




NUFC Chairman Yasir Al-Rumayyan celebrates at Wembley after Newcastle defeated Liverpool 2-1 to win the title on March 16, 2025. (AFP)

Newcastle had won their first major trophy in 55 years, justifying the faith that Saudi Arabia’s Public Investment Fund (PIF) had shown in the club and the city when it finally completed a takeover on Oct. 7, 2021.

PIF, alongside Amanda Staveley’s PCP Capital Partners and Reuben Brothers, had been pursuing the club for more than a year. Once the deal with Ashley had been completed, they set about reawakening a sleeping giant — one of England’s and Europe’s biggest clubs.

Newcastle United supporters had had few reasons to celebrate since the mid-1990s when manager Kevin Keegan’s “Entertainers” team had come close to winning the Premier League, only to lose out to Alex Ferguson’s unstoppable Manchester United.




Fans at Newcastle’s St. James’ Park have seen their club transformed in just three years. (AFP)

Now, backed by PIF and its chairman Al-Rumayyan in the boardroom, and with Staveley and husband Mehrdad Ghodoussi initially their public face, this was a club reborn.

The mission was to not only build a successful football team, but to also rejuvenate the local area surrounding St James’ Park in this one-club city.

First up was to hire Howe, a promising young English coach who had performed footballing miracles with Bournemouth FC by taking them from League One to the Premier League.




In this photo taken on October 7, 2021, Newcastle United supporters celebrate outside the club's stadium St James' Park in Newcastle upon Tyne in England after the sale of the football club to a Saudi-led consortium was confirmed. (AFP)

While at the time some supporters had expected a more established European coach, PIF’s decision to give Howe the reins on Nov. 8, 2021, has proved to be inspired.

Next was to assemble and oversee a squad capable of Premier League survival. If and when that was achieved, they would need to go on to challenge the country’s elite clubs at the other end of the table.

Without splurging on superstar names, Howe’s signings were astute. January of 2022 saw the arrival of Kieran Trippier for Atletico Madrid, Chris Wood from Burnley, Matt Targett from Aston Villa, and former Newcastle youth player Dan Burn from Brighton.

But, without a doubt, the jewel in the crown was Bruno Guimaraes from Olympique Lyon. Fans instantly fell in love with their gifted Brazilian midfielder.




Newcastle United's Brazilian midfielder Bruno Guimaraes celebrates on the pitch on March 16, 2025. (AFP) 

Another masterful trick managed by Howe was to rejuvenate players like Joelinton Cassio Apolinario de Lira, Sean Longstaff, and Miguel Almiron, who had stagnated under the reign of previous coach Steve Bruce and owner Ashley.

After relegation was easily avoided with a stunning second half to the 2021-22 Premier League season, the squad was strengthened in the summer transfer window with the signings of goalkeeper Nick Pope from Burney, highly rated Dutch defender Sven Botman from Lille, and the superlative Swedish international Alexander Isak from Real Sociedad.

Newcastle now had a formidable squad that was ready to challenge for trophies and European places. And that is exactly what they did in the 2022-23 season.




This combination of photos taken during the English League Cup final match between Newcastle United and Liverpool shows (clockwise, from top left) NUFC's Alexander Isak scoring their second goal, striker Callum Wilson (#09) fighting for the ball with Liverpool defender #Andrew Robertson, midfielder Harvey Barnes (#11) fighting for the ball with Liverpool's Dominik Szoboszlai, and Liverpool players reacting after Newcastle scored their second goal to win the title. (Reuters & AFP photos) 

At the start of 2023, Howe led the club to its first major cup final since 1998. But, on Feb. 28, the still-developing team found the task of defeating Manchester United a step too far, losing 2-0 at Wembley Stadium.

Despite the cup final defeat, Howe’s first full season as manager ended on a major high as the club finished in fourth place in the Premier League to secure a spot in the following season’s UEFA Champions League.

The following season would prove to be one of consolidation. Despite the signings of Anthony Gordon from Everton, Sandro Tonali from AC Milan, and Harvey Barnes from Leicester City, the team found it hard to balance the challenges of the Premier League and European competition.

 

 

A stunning 4-1 win over Paris Saint-Germain at St James’ Park in October, could not stop Newcastle from exiting the Champions League in the group stages. Their final position of seventh in the Premier League would have disappointed fans hoping for another invite to Europe’s top table.

But that was only a prelude to what will now go down as one of the greatest seasons in Newcastle’s history. There were moments of uncertainty for fans as the team’s Premier League form fluctuated throughout the current campaign. But glory was just around the corner. 

A superb two-legged Carabao Cup semi-final win, which saw a 2-0 victory at the Emirates followed by another at St James Park, gave Newcastle another chance to claim its first trophy in generations. This time it would be against Premier League leaders and England’s most successful club, Liverpool.




Newcastle fans erupt in celebration after Newcastle United's victory at Wembley Stadium on March 16, 2025. (AFP)

Sunday, March 16 would prove a golden day for Newcastle. Their fans, who had taken over central London in the two days leading up to the final, were as remarkable in the stands as their heroes were on the pitch.

Goals by the local hero Burn and talisman Isak either side of half time left supporters in dreamland. Despite a late Liverpool goal, Newcastle were not denied a well deserved 2-1 win.

Cue Bruno’s tears, Al-Rumayyan’s joyous celebrations and pure delirium on the Wembley terraces.

It was a victory 55 years in the making, but one achieved almost in a blink of an eye since the dark days of 2021.
 

 


Barca bolster Liga title bid by winning match they didn’t want to play

Barca bolster Liga title bid by winning match they didn’t want to play
Updated 3 min 37 sec ago
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Barca bolster Liga title bid by winning match they didn’t want to play

Barca bolster Liga title bid by winning match they didn’t want to play

BARCELONA: Barcelona swept to a comfortable 3-0 victory over Osasuna to move three points clear at the top of La Liga despite their discontent at having to play their match on Thursday.
The Catalans’ appeal against the rescheduling of this game was rejected but Hansi Flick’s side, unbeaten in 19 matches across all competitions, still made light work of Osasuna, 14th.
Ferran Torres and Dani Olmo netted in the first half with Robert Lewandowski on target after the break.
Barca were without key winger Raphinha as he played for Brazil on Wednesday in South America in World Cup qualifying but cruised at the Olympic stadium regardless.
Flick was happy with the victory but said an injury to Olmo meant it came at a cost.
“We have three points more but we paid a really high price with the injury of Dani,” Flick told reporters.
“We don’t know how long he will be out but if it’s two weeks, he’ll miss a lot of games and if it’s three weeks even more.”
The match was originally due to be played on March 8 but was postponed after a Barcelona club doctor died.
Some players, including France’s Jules Kounde, played 120 minutes on Sunday for their countries before returning for the game.
“It’s a lack of respect to the club to select this date,” Kounde told DAZN.
“We’re not machines and to play our game and give the fans what we want, we need rest.”
Flick put veteran striker Lewandowski on the bench, deploying Torres in his place to excellent effect.
“Every game is a final, so today’s was a final, it was important for us,” Torres told DAZN.
Barcelona controlled the game from the start, taking the lead through Torres after 11 minutes.
Frenkie de Jong led the way as Barcelona moved the ball around smartly, with Alejandro Balde receiving it on the left.
The full-back, in fine form, sent a dangerous low ball into the six-yard box where Torres darted in to stab home.
The Spaniard should have added a second when teenage star Lamine Yamal clipped a fine ball over the top for him but Sergio Herrera saved well.
The goalkeeper brought down Dani Olmo to concede a penalty for Barcelona’s second midway through the first half.
Herrera saved Olmo’s spot kick, low to his right, but a re-take was ordered after an Osasuna player encroached, and this time the playmaker made no mistake.
Olmo was taken off hurt a few minutes later, with Flick angry on the sidelines at the situation, as Barca face an intense run of nine games in 28 days across all competitions, starting with this victory.
Torres whipped a free-kick against the crossbar with Barcelona remaining dominant, as midfield maestro Pedri Gonzalez controlled the game.
The second half was a low key affair as Barcelona were content with their lead, until Lewandowski came on for Torres, hungry to get in on the action.
The veteran Polish striker nodded home from Fermin Lopez’s cross at the end of a quick break to extend Barca’s lead and his own at the top of Spain’s scoring charts with 23 league goals.
Barcelona’s win helped them put daylight between themselves and champions Real Madrid, while Atletico, third, are seven points behind.
Barca host Girona on Sunday in a Catalan derby, while Atletico visit Espanyol and Real Madrid welcome Leganes on Saturday.
Vicente Moreno’s Osasuna are without a win in their last seven games across all competitions.
“We’re not doing well, for a long time we’ve been down in the dumps,” said Osasuna’s Ruben Garcia.
“We faced a team that rolled over the top of us, we have to recognize that and try to do better.”


Kenya probes goalkeeper match-fixing allegation

Kenya probes goalkeeper match-fixing allegation
Updated 27 March 2025
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Kenya probes goalkeeper match-fixing allegation

Kenya probes goalkeeper match-fixing allegation
  • The Football Kenya Federation (FKF) confirmed it was aware of videos circulating online involving goalkeeper Patrick Matasi
  • “FKF upholds the integrity of football and has launched an official investigation, in collaboration with FIFA, CAF, and other relevant authorities,” the Kenya football board said

NAIROBI: Kenya opened a match-fixing investigation Thursday following allegations that a national team goalkeeper helped rig an Africa Cup of Nations qualifier.
The Football Kenya Federation (FKF) confirmed it was aware of videos circulating online involving goalkeeper Patrick Matasi which raised concern about the possibility of match manipulation.
“FKF upholds the integrity of football and has launched an official investigation, in collaboration with FIFA, CAF, and other relevant authorities,” the Kenya football board said in a statement.
“We reaffirm our zero-tolerance policy on match manipulation and are committed to safeguarding the credibility of our competition.”


The secretly filmed online amateur video seen by AFP shows an unnamed man talking to Matasi over a plan to fix a match in return for cash.
The former AFC Leopards and Tusker goalkeeper, who also had a playing stint with Ethiopian side Coffee Sports Club, played in Kenya’s 4-1 loss to former African champions Cameroon in a 2025 AFCON qualifier in Yaounde last October.
The defeat dimmed Kenya’s hopes of qualifying for the finals in Morocco, and led to the resignation of the team’s coach Engin Firat.
Matasi was dropped from the team by the new coach Benni McCarthy and did not feature in the recent 2026 World Cup qualifiers against Gambia and Gabon.
Kenyan football has been hit by the dark shadow of match-fixing malpractices in the recent past with 14 players and two coaches suspended by the FKF in January 2023 following a tip-off about cheating in the national league.
In February 2020, FIFA banned four Kenyan-based players — one for life — over an “international conspiracy” to fix league matches.
Five Kenyan referees were also later suspended over the same scandal.
The Kenya Institute of Public Policy Research and Analysis, an independent think tank, warned that match-fixing had infiltrated multiple levels of Kenyan football from grassroots competitions to the professional leagues.
“This has left a trail of disillusionment among fans and undermined the integrity of football and could lead to loss of public trust and confidence in the football industry,” the organization said in a January 2024 report.


Mbappe, Vinicius among Real Madrid stars facing UEFA conduct probe

Mbappe, Vinicius among Real Madrid stars facing UEFA conduct probe
Updated 27 March 2025
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Mbappe, Vinicius among Real Madrid stars facing UEFA conduct probe

Mbappe, Vinicius among Real Madrid stars facing UEFA conduct probe
  • “A UEFA Ethics and Disciplinary Inspector has been appointed to investigate allegations of indecent conduct by Real Madrid CF players,” UEFA said
  • Spanish media reports suggested Real Madrid players are being scrutinized

MADRID: UEFA opened an investigation into four Real Madrid stars including Kylian Mbappe and Vinicius Junior on Thursday for alleged “indecent conduct” during their Champions League last 16 win over Atletico Madrid.
Madrid’s two superstar forward, as well as defender Antonio Rudiger and midfielder Dani Ceballos, face potential punishment ahead of their quarter-final first leg clash at Arsenal on April 8.
“A UEFA Ethics and Disciplinary Inspector has been appointed to investigate allegations of indecent conduct by Real Madrid CF players,” said the European football governing body in a statement.


Spanish media reports suggested Real Madrid players are being scrutinized by UEFA for the manner of their celebrations after the win.
UEFA and Real Madrid did not immediately respond to an AFP request for comment.
Record 15-time champions and current holders Madrid beat their rivals on penalties at Atletico’s Metropolitano stadium on March 12 after a 2-2 aggregate draw.
The night ended in controversy after Atletico forward Julian Alvarez had a penalty controversially disallowed in the shoot-out for supposedly touching the ball twice.


Leverkusen throw down gauntlet to Bayern in title tussle

Leverkusen throw down gauntlet to Bayern in title tussle
Updated 27 March 2025
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Leverkusen throw down gauntlet to Bayern in title tussle

Leverkusen throw down gauntlet to Bayern in title tussle
  • Defending champions Leverkusen host 16th-placed Bochum on Friday
  • Bayern host a St. Pauli side who are one spot but five points above Bochum

BERLIN: With eight games remaining in the Bundesliga season, Bayer Leverkusen coach Xabi Alonso promised his side would “fight until the end” in their chase of league leaders Bayern Munich.
Defending champions Leverkusen host 16th-placed Bochum on Friday and will draw to within three points of Bayern if they win.
A day later, Bayern host a St. Pauli side who are one spot but five points above Bochum.
Normally reserved and circumspect, Alonso was bullish in his pre-match press conference on Thursday, saying the game was “super important... now the goal is clear, to fight until the end.
“We can reduce Bayern’s lead to three points tomorrow. We want to put as much pressure on them as possible.”
Leverkusen’s 4-3 win over Stuttgart two weeks ago, in which they came from 3-1 down to win with a stoppage-time goal, was reminiscent of last season’s incredible late-game heroics on their way to the Bundesliga title.
Alonso also revealed that injured midfielder Florian Wirtz, originally slated to return in April, would be back “sooner than expected,” giving Leverkusen extra incentive to keep the race alive.
“He feels better. He’s close. We don’t want to be conservative with Flo — we want to go full throttle, take risks. If he can play a little earlier, we’ll take that risk.”
While Bochum and St. Pauli may be 16th and 15th respectively, the lowly table placings of Leverkusen and Bayern’s opponents this weekend do not tell the full story.
Since Dieter Hecking took over as coach in November, Bochum have beaten Bayern and Borussia Dortmund, while fighting to draws against Leverkusen and RB Leipzig.
Bochum’s hopes will be buoyed by Hecking announcing he has extended his deal by two seasons at the club until 2027 — provided they beat the drop.
Bochum sit in the relegation play-off position with 20 points, 19 of them accrued since Hecking took over.
Promoted St. Pauli’s bid to stay in the top division is built on an outstanding defense.
St. Pauli have conceded just 30 goals this season, better than every side in the top flight bar Bayern and surprise package Mainz.
In November, Bayern needed an incredible Jamal Musiala strike from outside the box to break down their stubborn opponents in a 1-0 win.
Bayern’s task will be made harder by the long-term absences of Alphonso Davies and Dayot Upamecano, who both look set to be out for the season due to injuries picked up on international duty.
In the off-season, Stuttgart spent a combined 48 million euros ($51 million) to sign strikers Deniz Undav and Ermedin Demirovic, but their shrewdest forward acquisition — Nick Woltemade — cost nothing at all.
The 1.98-meter tall Woltemade, who arrived on a free transfer from Werder Bremen, was expected to be a clear third in the forward pecking order, but has become Stuttgart’s most reliable source of goals in recent months.
Woltemade has eight goals in his past 14 league games, but his showing on Tuesday, where he scored a hat-trick for Germany’s Under-21 side against Spain, has German media asking if he is ready for a call-up to the senior team.
Asked if he would want to play in the European Under-21 Championship or for Julian Nagelsmann’s side in June’s Nations League, Woltemade said: “I don’t think they overlap... I’ve got enough power for both.”
1 — Stuttgart have won just one of their past eight league games.
3 — Augsburg last conceded a league goal on February 1 and have only let in three in 2025 — the lowest mark in Europe’s top five leagues.
4 — Borussia Dortmund have not beaten Mainz in four games, including their infamous final-day 2-2 draw in May 2023 that handed Bayern the title.

Fixtures (1430 GMT unless stated)
Friday
Bayer Leverkusen v Bochum (1930)
Saturday
Bayern Munich v St. Pauli, Holstein Kiel v Werder Bremen, Borussia Moenchengladbach v RB Leipzig, Wolfsburg v Heidenheim, Hoffenheim v Augsburg, Eintracht Frankfurt v Stuttgart (1730)
Sunday
Freiburg v Union Berlin, Borussia Dortmund v Mainz (1630)


Surprise Bento dismissal raises questions about rest of UAE World Cup qualifying campaign

Surprise Bento dismissal raises questions about rest of UAE World Cup qualifying campaign
Updated 27 March 2025
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Surprise Bento dismissal raises questions about rest of UAE World Cup qualifying campaign

Surprise Bento dismissal raises questions about rest of UAE World Cup qualifying campaign
  • The Whites face Uzbekistan in a hugely important clash in June, needing a win to keep automatic qualification hopes alive

DUBAI: It takes something special to top the drama of a 98th-minute winner which kept UAE dreams of automatic World Cup 2026 qualification alive.

But fewer than eight hours after a bandaged Sultan Adil — in just his second appearance for club or country in 2024-25 — produced a brave diving header in Riyadh to salvage a 2-1 triumph against bottom-placed North Korea, a tweet announced the shock news that Paulo Bento’s tenure had ended abruptly.

“The UAE Football Association has decided to dismiss the head coach of the national team, Portuguese Paulo Bento, and his technical staff,” said @uaefa_ae.

Those few words, with no emotion and a strictly businesslike tone, ended a reign that only began in July 2023.

The hard-fought victory at Prince Faisal bin Fahd Stadium left the UAE third in the third round’s Group A, four points away from a guaranteed return to football’s grandest stage for the first time since 1990 with two fixtures left. Failure to overturn this deficit to second-placed Uzbekistan — their next opponents — in June’s deciders means the team must successfully navigate up to three extra stages.

The question posed by the UAE FA was: “Is this enough?” Their answer — a definitive “no.”

Time will now tell whether this bold call, certainly not without merit, was a correct one.

A clear decision has been made that the 55-year-old, who became South Korea’s longest-serving manager and led Portugal to Euro 2012’s semifinals, was not the man to achieve this goal. Instead, the ninth permanent appointment since Mahdi Ali’s resignation in March 2017 will target this glory.

Bento’s tenure with the Whites featured 14 wins, six draws and six defeats. The nation has not been this close to its second World Cup appearance in several generations.

He will be remembered for successive hammerings of perennial rivals Qatar and being at the helm for the naturalization revolution, where an array of long-serving ADNOC Pro League stars and UAE-born or raised foreign nationals were integrated into selection.

Less-fond memories were created by a 2023 Asian Cup round-of-16 exit on penalties to tournament debutants Tajikistan, or this winter’s winless group-stage exit at the 26th Arabian Gulf Cup.

Performances that were often stodgy and staccato did not help, especially after the introduction of call-ups such as Sharjah forward Caio Lucas, club-mate Marcus Meloni, Fleetwood Town’s Mackenzie Hunt and Al-Ain’s AFC Champions League-winning center-back Kouame Autonne.

This month exemplified the testy relationship forged between Bento and UAE football.

The 2-0 defeat at Tehran’s intimidating Azadi Stadium against heavyweights Iran was not terrible on paper; nor was a characterful late show to prevail against unknown and unfancied North Korea.

Yet the loss to Iran contained a switch to a 5-4-1 formation unfamiliar to most players, in the wake of zero preparatory friendlies, with four-goal Qatar hero Fabio De Lima benched and little time on the training pitch due to a packed club fixture list. Only one effort on target was recorded during a contest elongated by floodlight troubles.

A selection and tactical shake-up into the usual 4-2-3-1 against North Korea produced a frustrating display, in which 69 percent possession and an attempt count weighted 20-7 in the UAE’s favor still bore many similarities to October’s dreary 1-1 draw against the same opponent.

These displays allied with the continued decision to neglect the national team’s record scorer, Ali Mabkhout, and Al-Wasl “Golden Boy” Ali Saleh.

There is a void around what happens next, with pure conjecture defining this nascent state of play in which no outstanding successor has emerged. The vagaries of reviewing external candidates present a tricky but worthwhile task. New names could arise in the coming days and weeks.

The move towards a supremo with domestic experience, reminiscent of the previous World Cup cycle when Rodolfo Arruabarrena replaced Bert van Marwijk, may produce several options.

Can Cosmin Olaroiu, finally, be tempted? A campaign that could yet deliver AFC Champions League Two, President’s Cup and ADNOC Pro League triumphs with Sharjah makes this pursuit complicated.

Paulo Sousa gained brief international exposure with Poland and has been a revelation at a Shabab Al-Ahli Dubai Club, who will be loath to lose him.

Milos Milojevic won the President’s Cup and league double with Al-Wasl last term, ending a 17-year wait for local silverware. His second campaign, however, has been strained and at 42 years old he lacks international exposure, unlike Olaroiu at the 2015 Asian Cup with Saudi Arabia.

Argentina great Hernan Crespo is unattached since November’s dismissal from Asian conquerors Al-Ain. A trio of fellow former ADNOC Pro League tacticians seem otherwise engaged, in Kuwait’s Juan Antonio Pizzi (Al-Wasl), Ukraine’s Serhiy Rebrov (Al-Ain) and Greece’s Ivan Jovanovic (Al-Nasr), whose UAE spell was scuppered by the pandemic.

UAE FA leadership chose a dynamic course of action on Wednesday. There were no media leaks about their intentions at any stage; nor were any successors rumored.

This blank slate must be filled in ample time prior to a June which could yet go down in history.